Generation Interactive is a leader in digital advertising monetization capable of commercializing 100% of publisher inventory cross-device (Display, Mobile and Video). It combines technology and advertiser coverage to optimize publishers& ad revenue.Generation Interactive manages thousands of small to large publishers worldwide to maximize revenue through access to international and multi-level advertisers.
Generation Interactive large and diverse publisher inventory is in high demand by advertisers who are constantly in search of our ability to measure, track and increase revenues. Generation Interactive comprehensive solution optimizes, analyzes and leverages extensive advertiser demand and offers an opportunity for global outreach and potential growth. Its highly effective proprietary cross-platform programmatic technology,
Generation Interactive's experienced Internet professionals maximize revenue for both advertisers and publishers by finding the best possible fit between top-performing advertisers and targeted, reputable publishers.
GI has committed itself to providing publishers with a comprehensive and profitable solution for their display, pre-roll and mobile inventory.Our aggressive sales team is dedicated to the small details of inventory management to ensure our publishers benefit from maximum returns. With this vision, advanced optimization technology, and a tireless sales team, GI is becoming one of the industry's leaders in monetizing ad networks and publishersinventory.
GI provides online advertising solutions to advertisers and publishers worldwide. We deliver results with real-time reporting, dynamic pricing, and performance driven ad-serving technology. Whether you are looking to maximize your site's revenue, or trying to reach your niche market, we can help.
Our mission is to power large volumes of qualified traffic with the goal to attract sales for our advertisers and generate consistent revenues for our publishers.
GI has a solid technology platform that ensures that advertisers maximize their return on investment, while allowing publisher partners to obtain the greatest possible profit for their inventories.
GI was founded on a simple, powerful idea: everyone should be able to painlessly advertise, check status and confirm when they go live from anywhere. GI has helped more advertisers, publishers and Fortune 500 companies do just that. At GI we want to reinvent what businesses can do with their content through GI's robust reporting platform, made for a new kind of advertiser, a new kind of publisher and a new kind of advertising.
OUR CAPABILITIES:
GI's technology is completely flexible allowing our clients the tools necessary to make the decisions for a successful campaign.
Let us know how we can help you!
Advertiser benefits...
Goals: Performance, Branding, ROI
Models: CPA, CPL, CPM, dCPM, CPC
Platforms: Online, Mobile, Video
Media: Display, Mobile Web, Mobile Apps, Rich Media, Video
We judge our results by one thing: performance. Every campaign is optimized to generate the highest ROI possible.
The Right Price and Pricing Model
We analyze a variety of pricing models, from CPA to dCPM, to see what will work best for your campaign. Our media buying team is cost effective in purchasing premium traffic at a profitable price.
Pinpointing Quality Traffic
Our campaign managers test traffic from a variety of sources to see exactly where traffic converts best. After we find your target audience we focus our media on them, generating many new customers.
Optimization
Every campaign manager is trained to meticulously look at campaign data and analyze dozens of parameters. We strongly believe a campaign can never be optimized enough, and neither can your ROI.
Dedicated Account Management
Every GI partner has a dedicated account manager that works closely one-on-one with you to analyze results, discuss promising opportunities, and answer any questions you may have about your campaign. We're all about a close and strong partnerships.
Hundreds of buyers. All ad formats - We help you make more money, faster.
We offer publishers a full spectrum of advertising services: display, video, and mobile. Combine these with advanced programmatic solutions such as private marketplaces and data-driven yield optimization for greater return.
Publisher benefits...
Brand Safe
We give every one of our publishers strict control over which ads will be displayed on their website. No prohibitedcontent, no second-tier advertisers. Our publishers have full control.
Real-time Results
Track your traffic performance in real-time with full transparency. See the CTR, conversion rate, where the traffic is coming from, and more.
Long Term Partnerships
Every partnership begins with the goal of continuing and growing the relationship for the long-term. Once we understand your traffic we optimize the media better and deliver you higher CPM.
Dedicated Account Management
GI publishers each get a personal account manager for instant support, to discuss business development opportunities, and review traffic performance.
On Time Payments
We are professional and on time with delivering to each one of our publishers consistent payments month after month.
GI is an ad-serving platform, efficiently configured for publishers and advertisers. Display advertising gives you the power to place your creative message in front of millions of people. Utilize GI's display platform to run your ad banners across our extensive network of ad placements.
The GI Media display network utilizes a proprietary ad-serving technology consisting of 5000 publishers. The technology is extremely flexible and nimble enough to keep up with our clients' needs. GI has the power to get your message to the right user at the right time. GI technology has the capability to reach your performance goals.
BROAD TARGETING CAPABILITIES:
The GI mobile network is paired with over 1000 publishers. Our publishing partnerships expand throughout North America, Europe, LATAM, and APAC. Our proprietary ad-serving technology reaches over 200mm mobile monthly impressions and will assist you in monetizing your Mobile Ad campaigns through Mobile Apps and/or Mobile Optimized Web sites. We utilize several different monetization models to reach the exact audience you seek to target. If brand awareness is what you are looking for, allow our mobile CPM and CPC campaigns to engage mobile users to interact with your products. If performance marketing is more your style, allow our mobile CPI and CPA campaigns give you the installs and acquisitions you desire to build a loyal subscriber base. Our reporting offers 100% transparency so you can monitor and track all your impressions, conversions, clicks, CTRs, and earnings, all in real time.
We have customizable solutions available to our advertisers in order to address any campaign needs. We focus on Mobile App and Optimized display banners and all rich media formats (300x50, 320x50, 300x250, 728x90, 300x480, 1024x768, and 160x600) for Mobile Smartphone and Tablet.
We have an API available for Advertiser and Publisher integration. In addition, we are already integrated with 30+ of the major advertisers. We also support a Javascript tag solution for standard banners and VAST 2.0 tags for rich media.
BROAD TARGETING & TRACKING CAPABILITIES:
Video advertising is by far the most engaging form of digital advertising available to brands and companies and is growing at break-neck speed. With traditional cable television audiences shrinking by 4% over the last year, online video is soon going to overtake traditional TV. Now is the time to take advantage. YouTube is seeing more than 1 billion unique visitors per month, and these users are spending more than 4 billion hours watching videos. According to comScore, 188.2 million people in the United States watched 52.4 billion hours of online content in 2014. The average American spent more than 19 hours watching online videos. This means there is a lot of room to serve ads to this ever-growing audience.
GI Video utilizes proprietary technology to deliver market leading engagement rates on premium publishers. We have 700 premium publishers.
We have customizable solutions available to our advertisers in order to address any campaign's needs. We're seeing high engagement on our video campaigns with a CTR of 6-8% and completion rates of 80% +.
Our technology is VAST 2.0 and VPAID compliant as well as Telemetry approved. All placements support 300x250 companion banners. We support overlays, Pre-Roll, Mid-Roll and Post-Roll.
BROAD TARGETING & TRACKING CAPABILITIES: